{"id":1776,"date":"2022-10-28T08:56:19","date_gmt":"2022-10-28T06:56:19","guid":{"rendered":"https:\/\/close.technology\/en\/servicios\/cuadro-de-mando-integral\/"},"modified":"2025-09-22T16:35:30","modified_gmt":"2025-09-22T14:35:30","slug":"integral-scorecard","status":"publish","type":"service","link":"https:\/\/old.close.technology\/en\/services\/integral-scorecard\/","title":{"rendered":"Creation of balanced scorecard"},"content":{"rendered":"<div class=\"gb-container gb-container-805be389 alignfull\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-af9b51eb\">\n<div class=\"gb-grid-column gb-grid-column-ac081e0a\"><div class=\"gb-container gb-container-ac081e0a\"><div class=\"gb-inside-container\">\n\n<h2 class=\"gb-headline gb-headline-acb30e0d gb-headline-text\"><strong>Creation of balanced scorecard<\/strong><\/h2>\n\n\n\n<p>New technologies give us the option to<strong> control and manage a large amount of data<\/strong>. The management and analysis of the different data is allowed to <strong>monitor and analyze the situation<\/strong> in which the company finds itself in real time. <\/p>\n\n\n\n<p><strong>The dashboards<\/strong> are the best option to synthesize the information of a company and see globally if the objectives of the same are being achieved. <\/p>\n\n\n\n<p>This business <strong>management tool<\/strong> allows you <strong>to measure the evolution, objectives and results that a business is having. <\/strong><\/p>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-0d2f2298\">\n\n<a class=\"gb-button gb-button-5f93c352 gb-button-text\" href=\"#ventajas\"><strong>KNOW ADVANTAGES<\/strong><\/a>\n\n\n\n<a class=\"gb-button gb-button-288f5311 gb-button-text\" href=\"#plugins\"><strong>EXAMPLES<\/strong><\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f9732171\"><div class=\"gb-container gb-container-f9732171\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/elemento-cuadro-1024x1024.png\" alt=\"Elemento Cuadro\" class=\"wp-image-2572\"\/><\/figure>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-3af37ac6\" id=\"ventajas\"><div class=\"gb-inside-container\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color\"><strong>Advantages of using a CMI<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/group-89-1024x37.png\" alt=\"Group 89\" class=\"wp-image-2573\" style=\"width:768px;height:28px\"\/><\/figure>\n\n<\/div><\/div>\n\n\n<p>Using dashboards for your company will offer you different advantages:<\/p>\n\n\n<div class=\"gb-container gb-container-678bc0db\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-29ea4bb7\">\n<div class=\"gb-grid-column gb-grid-column-b45dbafc\"><div class=\"gb-container gb-container-b45dbafc\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/16-1024x1024.webp\" alt=\"16\" class=\"wp-image-2602\" style=\"object-fit:cover;width:70px;height:70px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-06c3f533\"><div class=\"gb-container gb-container-06c3f533\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-ef53cf76 gb-headline-text\"><strong><strong><strong>It offers a global vision of the current situation of the company<\/strong><\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-63259aa1\">\n<div class=\"gb-grid-column gb-grid-column-e9260eb0\"><div class=\"gb-container gb-container-e9260eb0\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/15-1024x1024.webp\" alt=\"15\" class=\"wp-image-2604\" style=\"width:70px;height:70px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-905423fa\"><div class=\"gb-container gb-container-905423fa\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-612f793d gb-headline-text\"><strong><strong>It allows you to localize the different processes of a company and focus on making them work well<\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-333dff25\">\n<div class=\"gb-grid-column gb-grid-column-83a78e7e\"><div class=\"gb-container gb-container-83a78e7e\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/14-1024x1024.webp\" alt=\"14\" class=\"wp-image-2603\" style=\"width:70px;height:70px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-54facedb\"><div class=\"gb-container gb-container-54facedb\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-9d50f98a gb-headline-text\"><strong><strong>Provides different approaches to running a business<\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d617934c\">\n<div class=\"gb-grid-column gb-grid-column-d21d376d\"><div class=\"gb-container gb-container-d21d376d\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/13-1024x1024.webp\" alt=\"13\" class=\"wp-image-2605\" style=\"width:70px;height:70px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-3acdc012\"><div class=\"gb-container gb-container-3acdc012\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-b0932902 gb-headline-text\"><strong><strong>Improve the management of your company<\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-942f20c7\">\n<div class=\"gb-grid-column gb-grid-column-82e48a5f\"><div class=\"gb-container gb-container-82e48a5f\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/1-1024x1024.webp\" alt=\"1\" class=\"wp-image-2606\" style=\"width:70px;height:70px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c115ecf5\"><div class=\"gb-container gb-container-c115ecf5\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-17665cdd gb-headline-text\"><strong><strong>Evaluation of improvement techniques<\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-c3cc08b3 gb-headline-text\">Implementing a strategy in your company and measuring it through a comprehensive dashboard is an important step to achieve the objectives.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-d8d269b0\"><div class=\"gb-inside-container\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color\"><strong>Dashboard interface: <strong>Google Data Studio<\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/group-89-1024x37.png\" alt=\"Group 89\" class=\"wp-image-2573\" style=\"width:768px;height:28px\"\/><\/figure>\n\n<\/div><\/div>\n\n\n<p><a href=\"https:\/\/datastudio.google.com\/\" data-type=\"URL\" data-id=\"https:\/\/datastudio.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Data Studio<\/a> is one of the<strong> most complete<\/strong> applications for the creation<strong> of dashboards<\/strong> that allows you to connect with different applications to collect all the data. <\/p>\n\n\n\n<p>On this platform <strong>the data is synchronized automatically<\/strong>. Through connectors and integrations, it obtains the data of the different systems and analyzes it. <\/p>\n\n\n<div class=\"gb-container gb-container-5b1bbc92\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color\">Connecting to applications<\/h3>\n\n<\/div><\/div>\n\n\n<p class=\"has-text-align-center\">We integrate the dashboard with different applications. <\/p>\n\n\n<div class=\"gb-container gb-container-4402efac\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-609bcf33\">\n<div class=\"gb-grid-column gb-grid-column-0d8c566b\"><div class=\"gb-container gb-container-0d8c566b\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-72d55319\">\n<div class=\"gb-grid-column gb-grid-column-6bcc1fe6\"><div class=\"gb-container gb-container-6bcc1fe6\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/asana.webp\" alt=\"Asana\" class=\"wp-image-2578\" style=\"width:73px;height:73px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5d7c9e97\"><div class=\"gb-container gb-container-5d7c9e97\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center\"><strong>Asana<\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d229d333\"><div class=\"gb-container gb-container-d229d333\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c4e95a1e\">\n<div class=\"gb-grid-column gb-grid-column-988b1f64\"><div class=\"gb-container gb-container-988b1f64\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/holded.webp\" alt=\"Holded\" class=\"wp-image-2577\" style=\"width:73px;height:73px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-437c48b7\"><div class=\"gb-container gb-container-437c48b7\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center\"><strong>Holded<\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-fa778605\"><div class=\"gb-container gb-container-fa778605\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3d58c53f\">\n<div class=\"gb-grid-column gb-grid-column-a8f479d2\"><div class=\"gb-container gb-container-a8f479d2\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/clinetify.webp\" alt=\"Clinetify\" class=\"wp-image-2576\" style=\"width:73px;height:73px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b6fb28a0\"><div class=\"gb-container gb-container-b6fb28a0\"><div class=\"gb-inside-container\">\n\n<p class=\"has-text-align-center\"><strong>Clientify<\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-container gb-container-3126b1a9\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-53a6bd7e\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-11ab1fcf\">\n<div class=\"gb-grid-column gb-grid-column-699fa9cb\"><div class=\"gb-container gb-container-699fa9cb\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c98d620c\">\n<div class=\"gb-grid-column gb-grid-column-605fbd16\"><div class=\"gb-container gb-container-605fbd16\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/moodle.webp\" alt=\"Moodle\" class=\"wp-image-2579\" style=\"width:73px;height:73px\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-292d99f7\"><div class=\"gb-container gb-container-292d99f7\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-600ce08d gb-headline-text\"><strong>Moodle<\/strong><\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e860af9c\"><div class=\"gb-container gb-container-e860af9c\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-275252ae\">\n<div class=\"gb-grid-column gb-grid-column-b73a5745\"><div class=\"gb-container gb-container-b73a5745\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/word.webp\" alt=\"Word\" class=\"wp-image-2580\" style=\"width:73px;height:73px\"\/><\/figure><\/div>\n\n\n<p class=\"gb-headline gb-headline-c5af2c75 gb-headline-text\"><strong>WordPress<\/strong><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-70e0ae29\"><div class=\"gb-container gb-container-70e0ae29\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ada48a30\">\n<div class=\"gb-grid-column gb-grid-column-9eb88a35\"><div class=\"gb-container gb-container-9eb88a35\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/09\/api.svg\" alt=\"Api\" class=\"wp-image-2897\" style=\"width:73px;height:73px\"\/><\/figure><\/div>\n\n\n<p class=\"gb-headline gb-headline-45a50900 gb-headline-text\"><strong>Any application with API<\/strong><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-accent-alt-color has-text-color\" id=\"plugins\">Analyze the impact of your company&#8217;s actions<\/h3>\n\n\n\n<p>Research and analyze the impact of the different actions that are being executed in your business on a single platform. Make smarter decisions by the company organization. <\/p>\n\n\n\n<p>We link the information of your company in the different programs and tools and we show them with the most important indicators according to the needs of your company. <\/p>\n\n\n\n<p>Monitor the <strong>visits that your website is having<\/strong>, the impact on the different<strong> social networks<\/strong>, the <strong>conversion<\/strong> rate or the <strong>percentage of objectives met. <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/cuandro-de-mandos-1-1-1024x683.webp\" alt=\"Cuandro De Mandos 1\" class=\"wp-image-2550\" style=\"width:719px;height:479px\"\/><\/figure><\/div>\n\n\n<p>You can perform a search for the main <strong>keywords<\/strong> so that your website comes out in the first results in the search engines. In this way you will get a<strong> guide for the different actions that are being implemented in the company. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/cuadro-de-mandos-2-1024x683.webp\" alt=\"Cuadro De Mandos 2\" class=\"wp-image-2549\" style=\"width:708px;height:470px\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>Study structured data on the impact of <strong>social media<\/strong> actions to better understand your audience. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/cuandro-de-mandos-3-1024x683.webp\" alt=\"Cuandro De Mandos 3\" class=\"wp-image-2552\" style=\"width:743px;height:495px\"\/><\/figure><\/div>\n\n\n<p>It collects the main indicators related to <strong>advertising in Google Ads<\/strong> to have a monitoring and control of the results obtained. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/cuadro-de-mandos-4-1024x791.webp\" alt=\"Cuadro De Mandos 4\" class=\"wp-image-2553\" style=\"width:746px;height:575px\"\/><\/figure><\/div>\n\n<div class=\"gb-container gb-container-24537e47\"><div class=\"gb-inside-container\">\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/close.technology\/wp-content\/uploads\/2022\/05\/group-89-1024x37.png\" alt=\"Group 89\" class=\"wp-image-2573\" style=\"width:540px;height:20px\"\/><\/figure>\n\n<\/div><\/div>\n\n\n<h4 class=\"gb-headline gb-headline-a690fb15 gb-headline-text\">Would you like to have a global vision of your business with the creation of a dashboard? <strong>Contact us!<\/strong><\/h4>\n\n\n<div class=\"gb-container gb-container-0b816291 alignfull\"><div class=\"gb-inside-container\">\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form 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class='gform-body gform_body'><ul id='gform_fields_3' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_3_10\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_10'>Company<\/label><div class='ginput_container'><input name='input_10' id='input_3_10' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_3_10'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_3_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_3_1'>Name<span 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